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Ditemukan 1 dari pencarian Anda melalui kata kunci: author=Kotler, Philip
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Marketing 3.0.: From Products To Customers To The Human Spirit
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Kotler, Philip

Understand the next level of marketingThe new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.In Marketing 3.0, world-leading marketing guru Philip Kotler explains why t…

Edisi
First Edition
ISBN/ISSN
978-047-059-882-5
Deskripsi Fisik
188 pages
Judul Seri
-
No. Panggil
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