What makes an effective executive? For decades, Peter F. Drucker was widely regarded as "the dean of this country’s business and management philosophers" (Wall Street Journal). In this concise and brilliant work, he looks to the most influential position in management—the executive.The measure of the executive, Drucker reminds us, is the ability to "get the right things done." This usually…
Offers a way for you to succeed sooner with less stress in changing times both at work and at home. Based on the original book that helped millions of people around the world in organizations large and small, this new version of the classic story deals with a new world.The book will help you find meaning in your work and inspire you to discover new ways to help your organization adapt and pros…
ead it and you'll know why plans are actually harmful, why you don't need outside investors, and why you're better off ignoring the competition. The truth is, you need less than you think. You don't need to be a workaholic. You don't need to staff up. You don't need to waste time on paperwork or meetings. You don't even need an office. Those are all just excuses. What you really need to do is…
The 4 Disciplines of Execution can change all that forever. The 4 Disciplines of Execution (4DX) is a simple, repeatable, and proven formula for executing on your most important strategic priorities in the midst of the whirlwind. By following The 4 Disciplines: • Focusing on the Wildly Important • Acting on Lead Measures • Keeping a Compelling Scoreboard • Creating a Cadence of Acco…
Leadership tells the story of how they all collided with dramatic reversals that disrupted their lives and threatened to shatter forever their ambitions. Nonetheless, they all emerged fitted to confront the contours and dilemmas of their times. At their best, all four were guided by a sense of moral purpose. At moments of great challenge, they were able to summon their talents to enlarge the op…
ay Levinson's Guerrilla Marketing revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid and effective ideas, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of w…
A Wall Street Journal bestseller, How Successful People Think is the perfect, compact read for today's fast-paced world. America's leadership expert John C. Maxwell will teach you how to be more creative and when to question popular thinking. You'll learn how to capture the big picture while focusing your thinking. You'll find out how to tap into your creative potential, develop shared ideas, a…
Buku Komunikasi Bisnis ini dapat menjadi buku pegangan bagi dosen dan mahasiswa dalam proses belajar mengajar dan bermanfaat juga bagi para praktisi untuk diaplikasikan secara langsung dalam dunia bisnis karena di setiap akhir bab buku ini disertai dengan evaluasi berupa pertanyaan dan materi latihan keterampilan yang disajikan di akhir setiap bagian. Pokok bahasan buku ini: ? Dasar-Dasar Komun…
citra produk, kulitas produk hubungannya dengan kepuasan pelanggan, Asosiasi Pemasaran Amerika yang memberikan definisi berikut pemasaran adalah satu fungsi organisasi dan seperangkat proses untuk menciptakan, mengomunikasikan, dan menyerahkan nilai kepada pelanggan dan mengelola hubungan pelanggan dengan cara yang menguntungkan organisasi dan para pemilik sahamnya
Modul ini kita akan membahas beberapa konsep dasar komunikasi. Mahasiswa perlu memahami konsep-konsep tersebut karena memang komunikasi sering dipandang sebagai kemampuan bawaan, bukan kemampuan yang kita peroleh melalui belajar. Namun sebenarnya, komunikasi itu merupakan hasil belajar.
Era Society 5.0 adalah sebuah konsep yang muncul di Jepang yang menggambarkan tahap berikutnya dalam perkembangan masyarakat manusia. Era Society 5.0 sering dikaitkan dengan integrasi teknologi canggih, seperti kecerdasan buatan (AI), Internet of Things (IoT), big data, dan robotika, untuk mengatasi tantangan sosial dan meningkatkan kualitas hidup individu. Revolusi Industri 5.0 adalah k…
buku self-help tentang negosiasi oleh Herb Cohen. Herb Cohen bercerita untuk membantu menjelaskan berbagai konsep dan strategi di balik seni negosiasi. Buku ini menghabiskan sembilan bulan di daftar buku terlaris New York Times pada tahun 1982 .
hether you're a Fortune 500 CEO or someone bogged down with a never-ending to-do list, the proven secret to being more effective and living a happier, healthier life is to hurry up and slow down, to unplug. Studies show that you can get more done - and do it better - by doing less, just by consciously unplugging for a few minutes each day and meditating. This revolutionary book by the founde…
nMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online. With UnMarketing, you'll create a relationship with your customers, and make yourself the log…
Dean Ornish, M.D., has directed revolutionary research proving, for the first time, that lifestyle changes can often reverse—undo!—the progression of many of the most common and costly chronic diseases and even begin reversing aging at a cellular level.
What do many successful businesses and leaders have in common? They’re the first names that come to mind when people think about their particular industries. How do you achieve this level of trust that influences people to think of you in the right way at the right time? By developing habits and strategies that focus on engaging your audience, creating meaningful relationships, and delivering…
We’ve learned how to spot the difference between junk foods and superfoods. When you discover the equivalent rules for time, it’ll change how you live your life. Here, cultural commentator James Wallman investigates the persistent problem of wasted, unfulfilling time, and finds a powerful answer—a revolutionary approach to life based on the latest scientific discoveries. At its heart is t…
Di dalam buku yang satu ini, Seth Godin menjelaskan berbagai macam hal yang berkaitan dengan pemasaran. Menurut Seth Godin, pemasaran seperti yang sudah tertulis dalam buku ini yaitu bahwa pemasaran mencari lebih banyak, mulai dari lebih banyak pelanggan, pangsa pasar, dan juga pekerjaan. Pemasaran merupakan sebuah hal yang didorong oleh sesuatu hal yang lebih baik. Yakni layanan yang lebih …